Blog Archive

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How Gaming Could Become The World’s Biggest Media Platform

Founder and CEO at Admix. Pioneer of “in-play.” Previously ran a hypercasual game studio before they were cool.

It’s a few minutes before midnight on April 23, 2020, a month after the lockdown started in most of Europe. But this doesn’t stop me — I am eagerly waiting in front of the biggest stage I have ever seen for a concert to start.

Suddenly, the stage in front of me lights up; huge holograms appear, and the music starts. Around me, 12 million people also start dancing to the beat. No masks, no social distancing. For a moment, it’s like we are in an alternative reality.

In fact, we are in an alternative reality.

My 12 million digital friends and I were not breaking the lockdown to see Travis Scott performing live — this event happened virtually on Fortnite, the ultra-popular online video game. And this experience

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Replacing Software In These 13 Categories Drives The Most Satisfaction

  • Thirteen enterprise software categories are driving a 50% or greater satisfaction rate in companies replacing incumbent vendors with new ones. 
  • Team Collaboration and Web Conferencing software providers tend to the best at understanding the nuances of their customers’ requirements for training, usability, intuitiveness, and implementation.
  • SoftwareReviews’ data of 193 software categories shows that the 13 categories delivering the greatest satisfaction are the easiest to implement as rated by organizations using them.
  • 80% of organizations see a positive change in satisfaction after switching vendors, capitalizing on innovative new features, including improved usability.

These and many other fascinating insights are from recent research completed by SoftwareReviews, a division of Info-Tech Research Group titled Switching Existing Software Vendors Overwhelmingly Drives Increased Satisfaction. A free copy of the report is available for download here. Info-Tech’s business model is based on providing research to enterprise buyers on subscription, alleviating the need to be

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