Founder and CEO at Admix. Pioneer of “in-play.” Previously ran a hypercasual game studio before they were cool.
It’s a few minutes before midnight on April 23, 2020, a month after the lockdown started in most of Europe. But this doesn’t stop me — I am eagerly waiting in front of the biggest stage I have ever seen for a concert to start.
Suddenly, the stage in front of me lights up; huge holograms appear, and the music starts. Around me, 12 million people also start dancing to the beat. No masks, no social distancing. For a moment, it’s like we are in an alternative reality.
In fact, we are in an alternative reality.
My 12 million digital friends and I were not breaking the lockdown to see Travis Scott performing live — this event happened virtually on Fortnite, the ultra-popular online video game. And this experience