While surfing the internet have you ever double-clicked on an image on Instagram or reacted to a video on Facebook? Or have you ever clicked on something in a Google search results page that takes you to a website, only to realise you had clicked on an ad?
This is how Fast Moving Consumer Goods (FMCG) companies, brands and apparel retailers are luring customers to shop products or apparel from their websites during the Covid-19 lockdown.
With most people resorting to online shopping due to the fear of getting infected with the deadly virus, FMCG and apparel retailers have increased their digital and online advertising spends and reduced broadcast and print advertising.
“Retailers and FMCG brands do show the tendency to favour online advertising, as well as digital and television