“I’m devastated,” says Mike Walker, managing director of MGN Events.
The company went from generating millions of pounds in revenue to near zero in just weeks, because of lockdowns.
“Over 10 years of hard work building the company up from nothing, reinvesting each year for growth, taken away cruelly in the space of a couple of weeks, with no clarity on when the industry can resume,” Mr Walker says.
Thousands of others in the events industry will be facing the same uncertainty. The pandemic has completely shattered a huge sector, and many businesses are struggling to survive. According to a 2018 report, business events alone are a $1.5 trillion (£1.2tn)industry globally.
That’s without considering the huge number of consumer events, exhibitions, experiences and weddings.
All of these events rely on people turning up in person,